Privacy Policy

Last Updated: January 1st, 2026

This Privacy Notice for Audens Golf Performance LLC (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

• Visit our website at https://audensgolfperformance.com or any website of ours that links to this Privacy Notice
• Use our mobile and web applications, including those that collect health and fitness data related to your golf performance
• Engage our golf performance coaching, training, and related services
• Communicate with us through SMS, email, our booking system, or other channels
• Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at admin@audensgolfperformance.com.

Summary of Key Points

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by reviewing the full document below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We process health and fitness data through our app only with your explicit consent. We do not process other categories of sensitive personal information such as racial or ethnic origin, sexual orientation, or religious beliefs.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, deliver appointment reminders and service-related text messages you have consented to, ensure security and fraud prevention, and comply with law. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific service providers, never for third-party marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes under any circumstances.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us at admin@audensgolfperformance.com. We will consider and act upon any request in accordance with applicable data protection laws.

Table of Contents

1. What Information Do We Collect?
2. How Do We Process Your Information?
3. What Legal Bases Do We Rely On to Process Your Information?
4. When and With Whom Do We Share Your Personal Information?
5. SMS Messaging Program: Terms, Consent, and Compliance
6. Mobile Information Sharing Statement
7. Health and Fitness Data
8. Do We Use Cookies and Other Tracking Technologies?
9. How Long Do We Keep Your Information?
10. How Do We Keep Your Information Safe?
11. Do We Collect Information From Minors?
12. What Are Your Privacy Rights?
13. Controls for Do-Not-Track Features
14. Do United States Residents Have Specific Privacy Rights?
15. Do Other Regions Have Specific Privacy Rights?
16. Third-Party Links
17. Do We Make Updates to This Notice?
18. How Can You Contact Us About This Notice?
19. How Can You Review, Update, or Delete the Data We Collect From You?

1. What Information Do We Collect?

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you express interest in our Services, register for coaching, book appointments, use our app, or otherwise contact us. The personal information we collect may include:

• Names
• Email addresses
• Phone numbers
• Physical addresses
• Billing addresses
• Contact preferences
• Authentication data
• Payment information, including debit and credit card numbers
• SMS opt-in records and timestamps
• Appointment details, scheduling preferences, and service history

Sensitive Information. We process health and fitness data only with your explicit consent through our app. See Section 7 for details.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. Payment data is handled and stored by our third-party payment processor. You may find their privacy notice on their website.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate our Services. This information does not reveal your specific identity but may include:

• Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect, including IP address, device information, browser type and settings, date and time stamps, pages and files viewed, searches, and other actions you take within our Services.
• Device Data. Information about your computer, phone, tablet, or other device, including device and application identification numbers, hardware model, internet service provider or mobile carrier, operating system, and system configuration.
• Location Data. Information about your device’s location, which can be either precise or imprecise. You can opt out of allowing us to collect this information by refusing access or disabling location settings on your device, though doing so may limit certain features of our Services.
• Health and Fitness Data. When you use our app and provide explicit consent, we collect workout activity, exercise logs, swing metrics, heart rate, and other golf-related fitness metrics. See Section 7 for full details.

2. How Do We Process Your Information?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To provide and deliver our Services, including coaching, training programs, app functionality, appointments, and progress tracking
• To respond to inquiries and offer customer support, resolving issues you might have with the requested service
• To send administrative information, including details about our Services, changes to our terms and policies, appointment confirmations, and other similar communications
• To send SMS messages you have consented to receive, including appointment reminders, scheduling updates, service-related communications, and event notifications
• To process payments and bill you for Services you have purchased
• To request feedback about your experience with our Services
• To send marketing and promotional communications where you have provided consent. You can opt out at any time. See Section 12 for details.
• To protect our Services, including fraud monitoring and prevention
• To save or protect an individual’s vital interests, such as preventing harm
• To comply with legal obligations, including responding to law enforcement requests and preserving records as required by law

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. What Legal Bases Do We Rely On to Process Your Information?

We only process your personal information when we believe it is necessary and we have a valid legal basis under applicable law.

If you are located in the EU or UK, we may rely on the following legal bases:

• Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Performance of a Contract. We may process your personal information when necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract.
• Legitimate Interests. We may process your information when reasonably necessary to achieve our legitimate business interests, provided those interests do not outweigh your rights and freedoms. Examples include diagnosing technical problems, preventing fraud, and improving the user experience.
• Legal Obligations. We may process your information where necessary for compliance with our legal obligations.
• Vital Interests. We may process your information where necessary to protect your vital interests or those of a third party.

If you are located in Canada, we may process your information based on express or implied consent, which you can withdraw at any time. In limited circumstances permitted by law, we may process your information without consent, including for fraud detection and prevention, in business transactions, or to comply with subpoenas, warrants, or court orders.

4. When and With Whom Do We Share Your Personal Information?

We do not sell, rent, or trade personal information. We may share information only in the following limited circumstances:

Service Providers. Third-party vendors who assist in our operations, including:

• Payment processors
• Appointment scheduling and booking platforms
• Email and messaging service providers
• SMS aggregators and providers, solely for the purpose of delivering messages you have consented to receive
• Analytics providers
• Customer relationship management (CRM) software providers

All service providers are contractually obligated to maintain confidentiality and security and may not use your information for any purpose other than providing services on our behalf.

Legal Compliance. When required by law, legal process, or to protect our rights, including in response to valid law enforcement requests, subpoenas, or court orders.

Business Transfers. In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business. In such cases, your data remains protected under the terms of this policy.

All categories above explicitly exclude text messaging originator opt-in data and SMS consent records. This information is shared only with messaging aggregators and providers strictly necessary to deliver the SMS messages you have consented to receive, and is never shared with any other third parties for any purpose.

5. SMS Messaging Program: Terms, Consent, and Compliance

By providing your phone number through our website, booking system, intake forms, or other communication channels, and by opting in to our SMS messaging services, you expressly consent to receive recurring text messages from Auden’s Golf Performance LLC.

Types of Messages You May Receive

• Appointment reminders and scheduling updates
• Service-related communications and customer support
• Event notifications and important program updates
• Occasional promotional messages, only where you have specifically consented to receive them

Consent to receive SMS messages is not a condition of purchase of any goods or services.

Opt-In and Consent

• You will only receive messages if you have explicitly opted in via web form, booking system, text keyword, or written agreement
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal, state, and local laws

Opt-Out Instructions

• You may cancel SMS notifications at any time by replying STOP to any message
• You will receive a final confirmation message, after which no further messages will be sent unless you choose to re-opt in
• All opt-out requests are processed immediately

Help and Support

• Reply HELP to any message for assistance, or contact us at admin@audensgolfperformance.com
• Customer support is available during regular business hours

Message Frequency

• Message frequency varies based on your interactions with our business and active services
• Messages will be directly related to the services you have requested
• We do not send promotional content without your specific, additional consent

Carrier Information

• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional U.S. carriers

6. Mobile Information Sharing Statement

No mobile information (including phone numbers collected for SMS opt-in) will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors who provide support services, such as customer service or message delivery, is permitted only as required to deliver the services you have consented to. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.

Information collected via SMS opt-in will not be sold, rented, or disclosed to any external party except as required to deliver the services you have requested, such as message delivery via carrier networks, or as required by law.

7. Health and Fitness Data

Our app collects and processes health and fitness information related to your golf performance, which may include:

• Workout activity and exercise logs
• Swing metrics, performance data, and progress tracking
• Heart rate and other fitness metrics
• Training session history

This data is collected only with your explicit consent and is used exclusively to deliver core app features, including fitness tracking, performance insights, progress reporting, and cross-device synchronization.

We do not share your health and fitness data with any third parties, and we do not use this data for advertising or marketing purposes. All health information is stored securely, and access is limited to authorized personnel only. We adhere to industry best practices to ensure data protection.

If you choose to delete your account, all associated personal and health-related data will be permanently deleted from our systems, subject to any retention requirements described in Section 9.

8. Do We Use Cookies and Other Tracking Technologies?

We may use cookies and similar tracking technologies, including web beacons and pixels, to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

Categories of Cookies:

• Essential cookies are required for core site functionality and cannot be disabled.
• Analytics cookies, such as those used by Google Analytics, help us understand how visitors interact with our site. Data is aggregated and anonymized.
• Marketing cookies may be used to deliver relevant content if you have consented.

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. Where required by law, we will request your consent before placing non-essential cookies.

Google Analytics

We may share your information with Google Analytics to track and analyze use of the Services. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

Sale or Sharing for Targeted Advertising

To the extent these online tracking technologies are deemed to be a “sale” or “sharing” under applicable US state laws, you can opt out by contacting us as described in Section 14.

9. How Long Do We Keep Your Information?

We will only keep your personal information for as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

10. How Do We Keep Your Information Safe?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. These measures include:

• Encrypted transmission of data via HTTPS
• Encryption of sensitive data in transit and at rest
• Limited access to personal data on a need-to-know basis
• Secure access controls and authentication mechanisms
• Regular security assessments and updates
• Employee training on data protection
• Use of reputable third-party platforms with their own security standards
• Breach notification protocols in accordance with applicable laws
• Secure backup systems and disaster recovery procedures

However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.

In the event of a data breach affecting your rights, we will notify you as required by applicable law.

11. Do We Collect Information From Minors?

We do not knowingly collect, solicit data from, or market to children under 13 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 13, or that you are the parent or guardian of such a minor and consent to the minor’s use of the Services. If we learn that personal information from users less than 13 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.

If you believe we may have collected information from a child under the applicable minimum age, please contact us at admin@audensgolfperformance.com.

12. What Are Your Privacy Rights?

Depending on your state of residence in the US or in regions such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

In some regions, you have certain rights under applicable data protection laws, which may include:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal data, subject to legal retention requirements
• Opt-Out: Withdraw consent for marketing communications at any time
• Portability: Where applicable, request your data in a portable format
• Restriction: Request that we limit how we process your data in certain circumstances
• Objection: Object to the processing of your personal data in certain circumstances
• Automated Decision-Making: Not be subject to decisions based solely on automated processing that produce legal or similarly significant effects

If a decision producing legal or similarly significant effects is made solely by automated means, we will inform you, explain the main factors, and offer a way to request human review.

To exercise these rights, contact us at admin@audensgolfperformance.com or by phone at +1 737-990-8102. We will respond within a reasonable timeframe and in accordance with applicable law.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or the UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing Your Consent

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us. However, this will not affect the lawfulness of processing before withdrawal nor processing conducted in reliance on lawful processing grounds other than consent.

Opting Out of Marketing and Promotional Communications

You can unsubscribe from our marketing and promotional communications at any time by:

• Clicking the unsubscribe link in our emails
• Replying STOP or UNSUBSCRIBE to SMS messages we send
• Contacting us using the details provided in Section 18

You will then be removed from the marketing lists. However, we may still communicate with you for service-related purposes, such as appointment confirmations, account administration, or to respond to service requests.

13. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

Global Privacy Control

We recognize and honor Global Privacy Control (GPC) signals. If you use a browser or extension that supports GPC, we will treat this as a valid request to opt out of the sale or sharing of your personal information for targeted advertising purposes under applicable state privacy laws, including the California Consumer Privacy Act (CCPA). When we detect a GPC signal from your browser, we will automatically apply your opt-out preference without requiring you to take any additional action. For more information about GPC, visit globalprivacycontrol.org.

14. Do United States Residents Have Specific Privacy Rights?

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information.

Categories of Personal Information We Collect

The table below shows the categories of personal information we have collected in the past twelve (12) months.

Category	Examples	Collected
A. Identifiers	Real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, IP address, email address, account name	YES
B. Personal information as defined in the California Customer Records statute	Name, contact information, employment, financial information	YES
C. Protected classification characteristics under state or federal law	Gender, age, date of birth, race and ethnicity, national origin, marital status	NO
D. Commercial information	Transaction information, purchase history, financial details, payment information	YES
E. Biometric information	Fingerprints and voiceprints	NO
F. Internet or other similar network activity	Browsing history, search history, online behavior, interactions with our website and applications	YES
G. Geolocation data	Device location	YES
H. Audio, electronic, sensory, or similar information	Images and audio, video or call recordings	NO
I. Professional or employment-related information	Business contact details, job title, work history	NO
J. Education Information	Student records and directory information	NO
K. Inferences drawn from collected personal information	Inferences drawn to create a profile or summary about preferences and characteristics	NO
L. Sensitive personal information	Health and fitness data collected through our app with explicit consent	YES

We may also collect other personal information through interactions with you in person, online, by phone, or by mail in the context of:

• Receiving help through our customer support channels
• Participating in customer surveys or feedback requests
• Facilitating delivery of our Services and responding to inquiries

Sources of Personal Information

We collect personal information directly from you when you provide it via our website, booking system, app, or in-person interactions. We also collect technical information automatically when you use our Services, as described in Section 1.

How We Use and Share Personal Information

See Sections 2 and 4 for details on how we use and share your information.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, or other consumers.

Your Rights

You have rights under certain US state data protection laws. These rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request the deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to non-discrimination for exercising your rights
• Right to opt out of the processing of your personal data for targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
• Right to limit use and disclosure of sensitive personal data, where applicable

Depending on your state, you may also have additional rights, including the right to obtain a list of categories or specific third parties to which we have disclosed personal data, and the right to appeal our decisions.

How to Exercise Your Rights

To exercise these rights, contact us by emailing admin@audensgolfperformance.com, by calling +1 737-990-8102, or by writing to us at the address in Section 18.

We will honor your opt-out preferences if you enact the Global Privacy Control (GPC) opt-out signal on your browser.

Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof of valid authorization.

Request Verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity. If we cannot verify your identity from existing information, we may request additional information for verification and security purposes.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at admin@audensgolfperformance.com. We will inform you in writing of any action taken or not taken in response to the appeal. If your appeal is denied, you may submit a complaint to your state attorney general.

California “Shine The Light” Law

California Civil Code Section 1798.83 permits California residents to request and obtain from us, once a year and free of charge, information about categories of personal information we disclosed to third parties for direct marketing purposes and the names and addresses of all such third parties in the immediately preceding calendar year. To make such a request, please contact us using the details in Section 18.

15. Do Other Regions Have Specific Privacy Rights?

Australia

We collect and process your personal information under the obligations and conditions set by Australia’s Privacy Act 1988. This Privacy Notice satisfies the notice requirements defined in the Privacy Act, including what personal information we collect, the sources, the purposes, and the recipients.

If you do not wish to provide the personal information necessary to fulfill an applicable purpose, it may affect our ability to offer you the Services you want or respond to your requests.

You have the right to request access to or correction of your personal information by contacting us using the details in Section 19. If you believe we are unlawfully processing your personal information, you have the right to submit a complaint to the Office of the Australian Information Commissioner.

16. Third-Party Links

Our website and app may contain links to third-party websites or tools. We are not responsible for the privacy practices of those sites or services. We encourage you to review the privacy policies of any third-party services you use before providing personal information.

17. Do We Make Updates to This Notice?

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Last Updated” date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice on our website or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to stay informed of how we are protecting your information.

Continued use of our Services after changes are posted constitutes your acceptance of the updated policy.

18. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may contact us by:

Auden’s Golf Performance LLC Email: admin@audensgolfperformance.com Phone: +1 737-990-8102 Website: https://audensgolfperformance.com Mailing Address: [Insert physical mailing address]

19. How Can You Review, Update, or Delete the Data We Collect From You?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, please contact us at admin@audensgolfperformance.com or by phone at +1 737-990-8102.

For account deletion specifically, you may submit a request through our in-app settings or by emailing us with “delete my account” in the subject line and your first name, last name, and email address in the body of the message. We will use commercially reasonable efforts to honor your request, though we may retain an archived copy of your records as required by law or for legitimate administrative purposes.

By using our website, app, and services, you consent to this Privacy Policy.